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HEALTH & WELLNESS

Ruder Finn knows how to drive understanding and demand among consumers, patients, healthcare professionals and decision makers, for products, services and technological advances that lead to longer, healthier lives.

TECHNOLOGY & INNOVATION

Ruder Finn is paving the way for virtual and real-world technologies, products and services that serve to connect individuals, businesses and societies across networks, communities and borders.

CORPORATE & PUBLIC TRUST

Ruder Finn builds corporate reputation, brand-loyalty and trust for corporations, brands and institutions among their most important stakeholders, consumers and constituents.

CONSUMER CONNECTIONS

Ruder Finn adds passion to your brand and results to your bottom line. We believe in the power of brands and everything that they represent. Speaking with a consistent voice, we build interest and anticipation for both new and existing products.

 

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HEALTH & WELLNESS

Ruder Finn's Health & Wellness practice drives understanding and demand among consumers, patients, healthcare professionals and decision makers, for products, services and technological advances that lead to longer, healthier lives.

RF Health & Wellness expertise serves:

  • Pharma
  • Biotech
  • Consumer Health
  • Public Health
  • eHealth
  • Nutrition
  • Fitness

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TECHNOLOGY & INNOVATION

Ruder Finn believes that innovation fuels every company. Whether you're powering the cloud, connecting people to real-time information or paving the way for entirely new computing models, our team of passionate storytellers are committed to helping innovative companies develop and tell their stories through digital and traditional media

Ruder Finn has experience developing strategic communications programs for companies large and small, from enterprise to consumer. Wherever you are in your company lifecycle, we can help with:

  • Corporate messaging and positioning
  • Traditional and digital media relations
  • Web site design and social media strategy
  • Product launches
  • Thought leadership
  • Executive visibility

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CORPORATE & PUBLIC TRUST

Ruder Finn builds corporate reputation, brand loyalty and trust between our clients and their most important stakeholders, consumers and constituents.

Ruder Finn Corporate & Public Trust expertise includes:

  • Corporate reputation
  • Executive thought leadership
  • Employee engagement
  • Change management
  • Public affairs
  • Investor relations
  • Crisis and issues communications
  • Diversity and Inclusion
  • CSR and Citizenship
  • Internal Communications

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CONSUMER CONNECTIONS

Ruder Finn's Consumer Connections practice builds interest in new and existing products, and helps our clients create, connect and get a head start on today's trends.

Ruder Finn's areas of expertise include the following industries:

  • Food and Beverage
  • Entertainment and sports marketing
  • Travel and Economic Development
  • Multicultural and image marketing
  • Automotive
  • Fashion Beauty Retail
  • Luxury goods services

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DIGITAL

RFI Studios brings a strategic and integrated approach to every project, leveraging the full strength and reach of one of the world's largest and most respected public relations firms - Ruder Finn.

SOCIAL MEDIA

Two-way conversation is where Ruder Finn shines. It's in our DNA to communicate, not just dictate. Our understanding of messaging, audience intent and platforms intersect to best engage specific audiences through various channels, creating an integrated approach to your social media activities.

BROADCAST

RFI Studios' broadcast and animation capability integrates content with converging technologies and a staff of producers and project managers that create nationally recognized, award-winning features in a variety of formats.

DESIGN

Today, the design discipline is moving from the aesthetic to the strategic and Ruder Finn Design is at the forefront of this change, creating successful branding campaigns for a range of companies.

INSIGHTS

As a creative agency, we know that ideas, innovation and beautiful design are integral to Internet success. As a professional agency, we recognize that ensuring the success of a website means more than just fantastic design; as we set out to deliver our clients' creative…

 

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DIGITAL

RFI Studios brings a strategic and integrated approach to every project, leveraging the full strength and reach of one of the world's largest and most respected public relations firms - Ruder Finn.

RFI Studios has substantial experience in building:

  • Best in class websites
  • Thriving online communities
  • Clean, intuitive user interfaces and navigational systems
  • Large and small intranets
  • Easy to use and customized extranets
  • Custom content management and archiving systems

› VISIT RFI STUDIOS WEBSITE

 

› CONTACT US TO FIND OUT MORE

 

 

SOCIAL MEDIA

Two-way conversation is where Ruder Finn shines. Our understanding of messaging, audience intent and platforms intersect to best engage specific audiences through various channels, creating an integrated approach to your social media activities.

BROADCAST

RFI Studios' broadcast and animation team provides a full-service package of skills based on outstanding writing, story telling, design, visualization and technology. All projects begin by understanding client needs and then bringing the right creative team, the right tools, and the right strategy to bring a project to a rewarding and effective conclusion. We offer state-of-the-art HD camera packages, non-linear video editing, social media integration, a full suite of design and animation capabilities, all enhanced by a worldwide talent pool. Our highly experienced, award-winning production team is comprised of producers, project managers, camera operators, video editors, graphic artists, and animators who share a common commitment to excellence in the pursuit of imaginative, results-oriented products.


› VISIT RFI STUDIOS WEBSITE

 

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DESIGN

New York Theater Workshop: 25th Anniversary Logo and Triennial Report

Helicos BioSciences: Branding and Multi-Platform Launch Campaign

PepsiCo Dream Machine: Event and Partnership Graphics Introducing the Recycling Program

Ruder Finn Design delivers strategic messages to our clients with clarity, impact, and style. We craft the core visual and verbal elemtns of projects throughout our four award winning practice areas.

BRANDING
Ruder Finn Design has created successful branding campaigns for a range of companies: large multi-national corporations looking for a clear and consistent voice across geographies and business units, divisions and acquisitions that need to be brought into the fold in a seamless yet distinct way, and leading-edge smaller companies looking for immediate impact as a bigger player.

ADVERTISING
As an award-winning full service agency, Ruder Finn Advertising delivers expertise and excellence at every stage. It's evidenced in the soundness and elegance of our work and in the proven results we generate for our clients.

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INSIGHTS

As a creative agency, we know that ideas, innovation and beautiful design are integral to Internet success. As a professional agency, we recognize that ensuring the success of a website means more than just fantastic design; as we set out to deliver our clients' creative, strategic, and integrated communications programs that yield quantifiable results.

We bring a strategic and integrated approach to every project, leveraging the full strength and reach of one of the world's largest and most respected public relations firms - Ruder Finn. Our world-class network of partners is made up of more than 1500 practice area specialists ranging from healthcare and technology to consumer marketing, travel and global issues.


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VISION

Creative Edge. It transcends geographies. It drives innovation. It has a singular impact on customers and stakeholders, while optimizing resources in a global economy.

LEGACY

I once described PR as "an old method of advocacy and salesmanship updated to meet the conditions of a mass society," but that description now seems too simplistic.

LEADERSHIP

The integrity of independence allows us to concentrate on creating innovative solutions for our clients, not short-term gains for shareholders. Our autonomy means senior management spend their time building client relationships not battling bureaucracy.

OFFICES

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world. Through offices and affiliates worldwide, the agency serves the global and local communication needs of more than 250 corporations, governments and nonprofit organizations.

AWARDS

Creative edge and team collaboration allow innovative ideas to flourish, resulting in breakthrough campaigns celebrated within the industry for their excellence. Here are a few of our most recent awards.

 

 

ABOUT RUDER FINN, INC
Ruder Finn, Inc. is a leading independent communications agency with more than 65 years experience. Maintaining offices in New York, San Francisco, London, Beijing, Hong Kong, Shanghai, Singapore, Guangzhou and India, the agency employs over 400 of the leading public relations professionals in the world. Ruder Finn is organized around four strategic pillars that reflect its key areas of leadership: Health & Wellness, Corporate & Public Trust, Technology & Innovation and Consumer Connections. Expertise includes corporate reputation management, branding, cultural and social issues, and intent-driven social media through its full-service digital agency, RFI Studios.

VISION

Kathy Bloomgarden Chief Executive Officer

Creative Edge.

It transcends geographies. It drives innovation. It has a singular impact on customers and stakeholders, while optimizing resources in a global economy. At Ruder Finn, creative edge embodies the way we think and the way we work. We seek to bring that creative edge to our clients and their business.

In today's borderless world, investment, technology and information flow instantaneously and unimpeded through a variety of new channels. Globalization and continual technological advancements have transformed society and the practice of public relations. Social media has redefined traditional relationships between customers and corporations, brand owners and brand creators and consumers and producers. In today's web-connected world, it's no longer just about consuming information but curating conversations. Intent has replaced age, gender, race, income, and geography as the new demographic. The immediacy of the 24/7 news cycle and the power of social networks require unprecedented levels of transparency and accountability.

The business landscape and the rules of engagement continue to change. But the values that have underpinned our firm's growth for more than six decades remain constant and increasingly relevant. As one of the world's largest independent agencies, we can focus on what we do best; service our clients' needs. We believe in building long-term relationships, which is one reason why our senior management spends the majority of their time proactively engaging with clients. Our autonomy frees us to think outside the box to bring clients the tailored and actionable insights and strategies today's competitive market demands.

Delivering the breakthrough work our clients deserve and expect depends on collaboration.

So although we have grown into a full-service global agency with all the scale, infrastructure and experience that entails, we have never lost sight of our entrepreneurial heritage. Bureaucracy inhibits innovation. If you want to ignite creative edge, you need to build a talented and self-motivated team, establish an environment that empowers them and then, as Jack Welch likes to say, get out of the way.


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LEGACY

David Finn Chairman, Ruder Finn, Inc.

Looking At the Past and Into the Future:
A Message From David Finn

I once described PR as "an old method of advocacy and salesmanship updated to meet the conditions of a mass society, " but that description now seems too simplistic. Now I feel we need a new and more mature description of what PR is all about.

After almost sixty years in the business, it seems to me that the practice of PR is not simply a form of advocacy and salesmanship, but rather an effort to help people get along with each other in a complicated world. We practitioners also try to help enrich people's lives with meaningful insights and valuable information about matters that can be important to them.

Now that PR has established itself as a valuable resource for so many different kinds of people, organizations, institutions, governments, our goal should be to train our successors to be as knowledgeable, sensitive, thoughtful, imaginative and creative as they can possibly be.

I believe there will be an increasingly significant role for PR in the future. With the sound advice PR people may give, and the effective means of communications they are good at, they should have resources to help make a better world.

In the year 2000, Kofi Annan, the great Secretary General of the United Nations and a dear friend of mine, pointed out that the 20th century was the most devastating century in history, and he hoped the 21st century would be much different. It would be a significant contribution if the people in the PR business could play a significant role in achieving that goal.



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LEADERSHIP

David Finn
Chairman

Kathy Bloomgarden
Chief Executive Officer

Michael Schubert
Chief Innovation Officer

Louise Harris
Chief Global Strategist

Jean-Michel Dumont
Chairman, Asia

 
 

 

Scott Schneider
Chief Digital Officer

Susan Goldstein
Global Head of Health & Wellness

Rachel Spielman
Global Head of Corporate Communications

Nick Leonard
Managing Director, Ruder Finn London

Emmanuel Tchividjian
Chief Ethics Officer

 
 

OFFICES & CONTACT

For all business inquiries, contact the Business Development team at
For all other inquiries, send an email to

 

Find regional contacts and addresses

Ruder Finn New York

CONTACT

Rachel Spielman
Global Head of Corporate Communications
212 593 6400

ADDRESS

301 East 57th Street, New York, NY 10022

AWARDS

WINNER / RFI Studios

SILVER ANVILS / RF Healthcare

WINNER / RF Corporate Communications

GOLD SABRE
RF Corporate Communications Group

THE BEST OF THE BEST
Financial/Investor Relations Category

WINNER
RFI Studios - Activism Category

GOLDEN AWARD
Ruder Finn Asia - Environmental Protection

BRONZE ANVIL
RF Corporate Communications Group - AWARD OF COMMENDATION

SILVER WINNER
RFI Studios - Activism Category

WINNER
RFI Studios - Sports Category

FINALIST
Ruder Finn UK - Best User of International Media Category

BEST OF THE BEST
Corporate Communications Group - IT in PR Category

GOLD SABRE
Corporate Communications Group - Executive Leadership Category

NOMINEE
RFI Studios - Corporate Communications Category

WINNER
Corporate Communications - Use of Internal Video Category

SILVER SABRE
RF Healthcare - Pharmaceutical: RX Category

WINNERS
Ruder Finn China - Creative Excellence

WINNERS
RFI Studios - Pharmaceuticals Category

BRONZE ANVIL
RF Healthcare -AWARD OF COMMENDATION: Healthcare Education Category

WINNER
RF Healthcare - Internal Communications Category

SILVER AWARD
Ruder Finn Asia - Corporate Social Responsibility Category

WINNER
RFI Studios - Overall Design of Website

WINNERS
RF Corporate Communications - Feature, News Articles or Op-Eds Category

SILVER WINNER
RFI Studios -Healthcare Category

BRONZE SABRE
RF Healthcare - Employee Publication Category

CERTIFICATE OF EXCELLENCE
Ruder Finn China - Green Category

FINALIST
Ruder Finn Asia - Public Affairs (Consultancy) Category

NOMINEE
RFI Studios - Pharmaceuticals Category

WINNER
RF Corporate Communication - Corporate Social Responsibility Category

FINALIST
RFI Studios - Brand Building Category

GOLDEN AWARD
Ruder Finn Asia - Long Term CSM Campaign Category

HONORABLE MENTION
RF Corporate Communications - Reputation Management Category

SILVER AWARD
RFI Studios Out-of-the-box Thinking Category

WINNER
RFI Studios - Non-Profit Category

WINNER
RF Healthcare - Community Relations Category

WINNERS
RF Corporate Communications - Corporate Social Responsibility Category

SILVER ANVIL
RF Corporate Communications - Investor Relations Category

WINNER
RF Corporate Communications - Branding Campaign Category

WINNER
RFI Studios -Education Category

HONORABLE MENTION
RF Corporate Communications - Entertainment & Media Campaign Category

WINNER
RF Corporate Communications - Marketing Communications Category

WINNER / RFI Studios

RFI Studios won a Webby Award in the Activism category for its work creating the Love Is Respect website. This award honors the site that best "empowers and educates people and facilitates civic participation." RFI continues to enjoy several Webby nominations, including becoming finalist honorees for their work with the Palo Alto Research Center (PARC) in the Corporate Communications category, as well as their work with ReadWriteThink.org in the Education category.


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SILVER ANVILS / RF Healthcare

Three Ruder Finn campaigns received Awards of Excellence at the 2010 Silver Anvils , and Ruder Finn's Healthcare group received a Bronze Anvil for its Health Reporting Handbook for client Bristol-Myer Squibb. The Bronze Anvil-winning BMS campaign "Raising Awareness of Chronic Hepatitis B Among Asian-Americans" centered on a Health Reporting Handbook initiative to promote awareness of the disease. In addition to the BMS campaign, Ruder Finn's reputation-building work for Quallion LLC and a Novartis Corporate Reputation campaign received Awards of Excellence at the Silver Anvil Ceremony.


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WINNER / RF Corporate Communications

Ruder Finn has had the honor of winning many Sabre Awards throughout the years. Most recently, Abbott and Ruder Finn were awarded the 2011 PRSA-NY Big Apple Award in the Marketing Consumer Services: Healthcare category for the CFCareForward Scholarship program. Ruder Finn is proud to support Abbott further extend its nearly 25-year-commitment of helping people with cystic fibrosis (CF) manage their health. In 2010, the Ruder Finn Corporate Communications Group won a Gold Sabre for their work with Novartis CEO Leverages Leadership: Navigating Choppy Waters and Weathering Worst Economic Environment in Decades, as well as a Silver Sabre for their work with Alvin Ailey American Dance Theater: Celebrating the Spirit.


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CAREER

Let us tell you about a career at Ruder Finn

Who we are:

We are one of the world's largest privately-held agencies. We're a dynamic and energetic group of communications professionals who place a high priority on using problem-solving skills, ingenuity and imagination to help clients achieve real business results.

INDEPENDENCE is a core value. In what has become an acquisition-oriented industry, Ruder Finn has the freedom to chart our own course and listen to our own conscience as we keep clients front and center.

DIVERSITY—of people and opinions—helps us enlarge our worldview in a complex world. We believe creativity thrives in an open environment where every voice counts and dialogue is a valued currency.

INNOVATION reflects our reverence for creativity. There is no cookie-cutter "Ruder Finn way" of churning out communications programs; we're always on the lookout for new ideas. We strive to provide a supportive environment where people count on.

Meaningful work. Great clients. Excellent teams. Collaborative atmosphere. Room to advance.

We're committed to delivering something special to attract outstanding talent...like you!



‹ VISIT RUDERFINN CAREER SITE

 
highlights
ALL HIGHLIGHTS
voices
RFI Studios Blog

The RFI Studios blog puts the digital world under a microscope, discovering what's new, overlooked, or downright interesting.

Ethics Blog

Read Ruder Finn Ethics Officer Emmanuel Tchividjian's weekly posts discussing ethics through the lens of current events.

Dot Comms

Dot Comms includes thoughts, comment and opinion on communications with a sprinkle of things that inspire us.