In today’s fast-moving world, transformation is key. We at Ruder Finn are focused on helping businesses and institutions transform the way you do business, go to market and communicate with the people that matter most.
We believe achieving excellence today is intrinsically connected to pursuing what’s next.
Every vision starts with a story. We help uncover and shape the stories that bring your vision to life. We apply critical insight to make sure your story resonates with your audience and achieves the desired response. We create stand-out content – from compelling narrative to electrifying design and video – to make sure your story is read, seen and heard. We continually build and evolve your story as you move from now to what’s next.
We build meaningful connections with the people that matter. We carefully map stakeholders – from media, influencers and shapers, to customers and partners, to employees and general public – to identify the right channels and voices to carry your story. We frame and spark valuable conversations through traditional and social media channels. We construct powerful brand experiences – from digital engagements to live events – that emotionally and intellectually connect to who you are and who you will become.
You can never completely control what’s next. But we monitor, manage and measure your story to help ensure that it influences the people you want, in the way that you want. We manage media channels, from owned to earned to paid, to make sure your story stays true to your vision. We employ sophisticated SEO and SEM to optimize the influence your story has on the people that matter. We proactively manage potential issues to keep your brand resilient for whatever comes next.
HEALTH & WELLNESS
Ruder Finn drives understanding and demand among consumers, patients, healthcare professionals and decision makers, for products, services and technological advances that transform care and lead to longer, healthier lives.
Technology is at the center of transformation. Ruder Finn helps companies tell compelling stories of transformative innovation to position and sell the next generation of virtual and real-world technologies, products and services.
Ruder Finn helps position companies for success in a fast-changing world by building reputation and admiration among external stakeholders and the public, as well as deep emotional engagement among employees and partners.
The channels consumers use to engage with brands are changing at the speed of innovation. Ruder Finn helps brands stay ahead of that curve by transforming how brands build deep, insights-based emotional connection with consumers.
RF Radius provides clients with marketing/communications strategy consulting and 360° multi-channel marketing solutions, paired with cutting-edge digital capabilities and a sharp focus on measurement and insights.
RF Insights employs smart data, including sophisticated SEO/SEM and predictive analytics, to monitor, manage and measure your story, help assure it reaches the people you want it to reach and proactively manage potential issues.
Ruder Finn Effect specializes in activating communities around both mass social and more specialized causes, helping clients to capture awareness opportunities via high impact social, digital and traditional story-telling and story-sharing.
The Social CEO study points to what successful leadership looks like and that the CEOs that have a greater focus on open communication and transparency tend to be more successful. This research shows just how valuable the role of communications is across CEO thought leadership on social media has become.
Ruder Finn researched the social media presence of 100 CEOs from across 13 industries, primarily in technology, pharmaceuticals and consumer goods. Data was collected covering the timeframe of January 2016 to June 2017. Company performance is based on comparisons to the S&P 500 Index over the same time period. Of the CEOs researched, 50 are present on Twitter, 50 are on LinkedIn, and 13 are on Facebook.
“High-performing” companies are defined as those that had above-average stock price growth against the S&P 500 Index during the research timeframe.
Ruder Finn, one of the world’s largest independent public relations firms, has expanded its Asian coverage with the opening of an office in Malaysia. Against the backdrop of the fast-growing South East Asian economy, companies are seeing Malaysia as a strong market, with significant opportunities.
Located in Malaysia’s capital, Kuala Lumpur, Ruder Finn Malaysia will be headed by Archana Menon, with a direct report to Ruder Finn Asia Pacific Chairman, Jean-Michel Dumont.
As a full-service integrated communications consultancy, Ruder Finn Malaysia will provide clients with a range of services including branding, creative development, integrated communications ‒ digital, advertising, media planning and buying ‒ and event management. The team will work closely with offices across the Asia Pacific network including RFI Asia, the digital arm of Ruder Finn. Areas of the expertise of the Malaysian team include reputation management, consumer lifestyle, corporate healthcare, B2B communications, technology, banking and finance. The team has already secured new clients, including Prudential, Systane, Food Industry Asia and Little Lives.
“We are thrilled to be expanding our footprint in Asia, with the opening of our new office in Kuala Lumpur,” says Kathy Bloomgarden, CEO of Ruder Finn. “As a company dual-headquartered in New York and Asia, we are continually seeking new opportunities that make strategic sense not only to grow our business, but also provide additional value for our clients. Malaysia has a strong, robust economy and we look forward to being a part of the exciting growth there.”
Archana brings to Ruder Finn extensive experience in different facets of communications, including branding, media planning, advertising, digital, ATL/BTL production, exhibitions and event management. A firm believer in strong results being achieved when the brand experience comes alive through the entire value chain, Archana has vast experience in helping clients align their communications planning, internally and externally. Archana’s clients have ranged from GLCs, MNCs, SMEs and start-up clients across a number of sectors. Some of her key clients have included Unilever, Telekom Malaysia, Khazanah, CIMB Islamic, Pfizer, Sapura, Capital Markets Malaysia and Securities Industry Dispute Resolution.
Jean-Michel Dumont, Ruder Finn Asia Chairman, said, “Our clients are increasingly looking at an integrated, pan-Asian approach. Adding Ruder Finn Malaysia will expand our regional network, and fully support our diversified client partnerships, to deliver seamless and quality work.”
Archana Menon, Country Head, Ruder Finn Malaysia, said, “Having worked with various brands in Malaysia, I see clients’ expectations of fully integrated campaigns for their brands are generally anchored on strong market insight and developing the right messages for their target audience. This is our strong suit and I look forward to working closely with our clients to achieve successful outcomes.”
Aug. 9, 2017 --
Ruder Finn today announced the launch of a new Alexa Skill called "Kathy's Thoughts" which features regular thoughts and inspirational quotes from Dr. Kathy Bloomgarden, Ruder Finn CEO. The Skill demonstrates a move toward new, experiential ways for CEOs to authentically communicate with internal and external audiences.
"We are really excited to be at the forefront of voice technology and recognition," says Kathy Bloomgarden. "Technologies like Alexa not only allow us to automate communications for extended reach, but to do so in a more personal and authentic way, generating real human connection to a wide range of audiences. I'm excited to be able to offer the ability to build similar Thought Leadership Skills for our clients as well."
Technology like Amazon Alexa is opening doors to more authentic connections for CEOs. While tools like blogs and webinars are still popular, Alexa is potentially the next frontier of the way leaders will communicate with their audiences in a more natural, experiential way.
With the launch of "Kathy's Thoughts", Ruder Finn demonstrates a unique application of Alexa Skills by using it for CEO thought leadership.
According to recent research by eMarketer, an estimated 35.6 million Americans will use a voice-controlled speaker at least once a month in 2017, a 128.9% increase over last year. The research also noted that Amazon has 70% share of the emerging voice-controlled speaker market (compared to 23.8% for Google).
As a regular contributor of thought leadership to Fortune, Forbes, Entrepreneur and LinkedIn, Bloomgarden brings her latest ideas to a new medium with voice-activated content. By simply saying: "Alexa, ask Kathy's Thoughts to inspire me," users can hear Kathy's perspective on company culture, innovation, leadership, strategy and more.
Ruder Finn developed the "Kathy's Thoughts" Skill with the technical expertise of Tejas Totade, Vice President of Technology and Innovation, and is a reflection of the company's focus on new and emerging technologies. "Ruder Finn is dedicated to leveraging technology and developing innovative content that transforms the way we interact with companies," says Totade. "We are passionate about voice-activated content and this new Alexa Skill speaks to the future of how our industry will engage with customers and brands."
Dr. Kathy Bloomgarden is recognized as one of the most powerful women in the industry. She has been named one of PR News' Top Women in PR for two years in a row, and this year was inducted into the PR Week Hall of Femme. In 2007, Dr. Bloomgarden published the book "Trust: The Secret Weapon of Effective Business Leaders," in which she underscores the importance of building trust to a business' corporate strategy.
Nicole Pariser Joins Bloom as Senior Vice President of Health Technology, Expanding Ruder Finn’s Incubator Agency
April 12, 2017 – Ruder Finn today announced the launch of Bloom Health, an integrated communications practice exclusively dedicated to the growing and rapidly-evolving healthtech sector. Bloom Health is designed to support companies at the intersection of science, healthcare and technology that are creating and leveraging digital tools to transform the practice of medicine, the development of new therapies, and the delivery and consumption of healthcare. To spearhead the new offering within its incubator transmedia agency Bloom, Ruder Finn brought on Nicole Pariser as Senior Vice President of Health Technology.
Building on Ruder Finn’s deep global expertise and established capabilities in healthcare and technology, Bloom Health offers both B2B and consumer specialization to help clients create and communicate a compelling vision; navigate a complex, rapidly-evolving marketplace and reach their potential. The practice will focus on digitization and new technologies for: patient engagement, disease management and prevention; medical research and clinical trial innovation; and healthcare delivery and distribution.
“The unprecedented convergence is creating new opportunities for patients,” said Ruder Finn CEO Kathy Bloomgarden. “With Bloom Health, we’re building a nimble, entrepreneurial team with first-hand experience in dealing with the nuancesof both healthcare and technology. We can help tech companies better navigate the communication complexities of a highly sensitive and regulated healthcare ecosystem, while helping biopharma and healthcare interests engage and communicate in a tech and startup universe. We are excited to bring on Nicole to overcome conventional communications boundaries and meet client needs in this new healthtech space.”
Pariser joins Bloom from Medidata, the leading global provider of cloud-based solutions for clinical research, where she was the Director of Global Public Relations. She established and led Medidata’s first international PR function, scaling an integrated program across offices in the US, Asia and Europe. As part of her role, she supported the company’s pioneering mobile health (mHealth) initiatives, including key collaborations with pharmaceutical companies, CROs, academic medical centers and device manufacturers, positioning Medidata as the technology leader in the space and the authority on incorporating wearables, sensors and apps into the highly structured world of clinical trials. Prior to Medidata, Pariser worked in corporate communications, managing both internal and external programs, at inVentiv Health, Goldman Sachs and Pfizer.
"It's a thrill to join Bloom and be part of the innovative Ruder Finn team building meaningful programs for healthcare and technology companies around the world,” Pariser said. “Advances in technology and the ability to turn data into actionable insights are enabling more quantitative and continuous measures of people’s health, bringing us closer to the promise of digital medicine. However, to realize this promise, new technologies must be integrated into highly-regulated healthcare processes, a complex undertaking that requires scientific rigor, time and, often, a significant shift in strategy and structure. At Bloom, we understand these unique challenges and opportunities, and we’re excited to partner with established and emerging healthtech leaders to tell the stories behind the incredible innovations and life-changing benefits that new technologies deliver, while helping to grow a commercial market around them.”
Fast, Predictive Analysis and Mitigation of Organizational Vulnerabilities and Threats;
RiskSTAT App-based System Enables Real-Time Risk Assessment and Response
(New York, March 27, 2017) – Ruder Finn today launched its new RiskSTAT reputation risk management system to help corporations rapidly enhance their level of preparedness in the face of evolving risks to share price, revenues and reputation. RiskSTAT is a secure, cloud-based resource that allows organizations to identify potential risks in real time, assess and predict their potential impact, and facilitate a fast, seamless response.
RiskSTAT has three tiers of activation. First, Ruder Finn customizes risk management protocols based on client needs, identifying obvious and non-obvious reputation risks with associated decision-making and response guidelines. Using real-time sentiment analysis from the social and dark web, Ruder Finn helps clients identify issues at the earliest possible stage.
Second, the customized protocols are integrated into a dedicated client smartphone App (iOS and Android) that allows users to produce real-time reports and send images, video and other relevant materials from the field to designated crisis team members. User-friendly, intuitive and secure, the RiskSTAT App allows data-gathering from anywhere in an organization with immediate situational review and decision-making by the central risk management team. Cloud-based, with secure, end-to-end encryption, the RiskSTAT App ensures issues, developments, decisions and communications are dynamically updated for the crisis team, removing the need for outdated, paper-based manuals.
Third, the Ruder Finn team onboards team members through an immersive, three-dimensional crisis simulation, using its proprietary, industry-recognized SONAR platform to test every aspect of the RiskSTAT system.
Charles Lankester, EVP, Global Reputation & Risk Practice, Ruder Finn said today, “We have seen an extraordinary series of high profile crisis situations in the past twelve months where, time after time, senior management were widely criticized for poor crisis management capabilities. Yet in many cases, these were organizations that likely had crisis management policies in place and were confident they had been tested. The problem? Reputation risk management is too often a box-ticking exercise. Real capability is not embedded in an organization. When faced with a full-scale issue, management teams often discover the planning they have in place is close to worthless. The RiskSTAT solution is fast, effective and action-oriented, designed to identify gaps and propose practical, workable, real-world solutions.”
David Ko, SVP of RFI Studios Asia, the digital division of Ruder Finn, added, “RiskSTAT is the result of years of crisis management expertise and learning distilled into an actionable, high value system, updated for the social media era on behalf of clients. The simple facts are these: reputation is now a primary global business risk but most companies are unprepared and under-resourced in the event of a problem. In many organizations, there is an illusory perception that crisis management resources, teams and protocols are in place when the reality is the direct opposite. RiskSTAT can paint a highly accurate picture of what risk management elements and assets are present and what are missing. This work also incorporates a significant predictive component, identifying potential areas for future concern and pre-emptive strategy and planning.”
RiskSTAT is the first of a suite of enterprise-wide, crowd-sourcing tools being developed by Ruder Finn and RFI Studios. Kathy Bloomgarden, CEO of Ruder Finn, said, “Developing client Apps that make employee and customer engagement more mobile means we can offer an array of exciting new communications opportunities to organizations. We will deliver active listening, influencer- and idea-mapping as well predictive and prescriptive analytics. This will not only help organizations manage future risks, but will also provide employee engagement insight and opportunity as well as smart monitoring and enhancement of the customer experience.”
For more information, see a video demonstration here: http://bit.ly/2lIqLfX
About Ruder Finn
Ruder Finn is a multi-award winning, global communications consulting firm. We achieve measurable business results for our clients through inspirational, data-driven counsel and campaigns. We do this by combining science and art to engage with those vital to our clients’ success. A dynamic, digital, action-oriented, acquisitive business operating across the United States, Asia-Pacific and Europe, we employ over 550 people worldwide and represent Fortune 100, Government, NGO and individual clients.
RFI Studios is Ruder Finn’s worldwide digital marketing division. Our services include strategic consulting, brand-building, experience design, social and messaging platforms, immersive virtual and augmented reality storytelling, web and App innovations, insights, analytics and corporate skills development. With over 60 digital experts working across six offices worldwide, RFI Studios represents leading global brands and corporations across the luxury, automotive, healthcare, corporate, consumer and technology sectors.
Our 65+ year history gives us the creative energies and imaginative forces to shine a light on problems and discover new possibilities that unify people toward a common solution.
David Finn Chairman, founder of Ruder Finn
WHAT’S NEXT FOR YOU? START THE JOURNEY OF TRANSFORMING YOUR CAREER PATH
As one of the world’s largest privately-held agencies, Ruder Finn fosters a spirit of innovation
and entrepreneurism that is singular in today’s communications world. Our unique culture of pursuing what’s next is built on the following values :
the more points of view the better
for knowledge as well as for achievement
because you’re never really taking risks
if you never fail
we put excellence before seniority
great thinking starts with hearing what’s possible