Transformation
is our business

In today’s fast-moving world, transformation is key. We at Ruder Finn are focused on helping businesses and institutions transform the way you do business, go to market and communicate with the people that matter most.

Vision

We believe achieving excellence today is intrinsically connected to pursuing what’s next.

For our clients, what’s next means anticipating your every need today, while always reaching for a bolder future.

For our people, what's next means always challenging our thinking, knowing there's no limit to what we can achieve.

For our industry, what's next means staying ahead of today's innovation, while being the first to pursue tomorrow's.

What We Do

Every vision starts with a story. We help uncover and shape the stories that bring your vision to life. We apply critical insight to make sure your story resonates with your audience and achieves the desired response. We create stand-out content – from compelling narrative to electrifying design and video – to make sure your story is read, seen and heard. We continually build and evolve your story as you move from now to what’s next.

We build meaningful connections with the people that matter. We carefully map stakeholders – from media, influencers and shapers, to customers and partners, to employees and general public – to identify the right channels and voices to carry your story. We frame and spark valuable conversations through traditional and social media channels. We construct powerful brand experiences – from digital engagements to live events – that emotionally and intellectually connect to who you are and who you will become.

You can never completely control what’s next. But we monitor, manage and measure your story to help ensure that it influences the people you want, in the way that you want. We manage media channels, from owned to earned to paid, to make sure your story stays true to your vision. We employ sophisticated SEO and SEM to optimize the influence your story has on the people that matter. We proactively manage potential issues to keep your brand resilient for whatever comes next.

HEALTH &
WELLNESS

Ruder Finn drives understanding and demand among consumers, patients, healthcare professionals and decision makers, for products, services and technological advances that transform care and lead to longer, healthier lives.

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TECHNOLOGY & INNOVATION

Technology is at the center of transformation. Ruder Finn helps companies tell compelling stories of transformative innovation to position and sell the next generation of virtual and real-world technologies, products and services.

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CORPORATE REPUTATION & TRANSFORMATION

Ruder Finn helps position companies for success in a fast-changing world by building reputation and admiration among external stakeholders and the public, as well as deep emotional engagement among employees and partners.

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CONSUMER
CONNECTION

The channels consumers use to engage with brands are changing at the speed of innovation. Ruder Finn helps brands stay ahead of that curve by transforming how brands build deep, insights-based emotional connection with consumers.

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RFI

We are the idea makers, the developers, the collaborators and the facilitators. We are nimble and enlightened. Every day presents new tests and new boundaries to push — and we are pumped.

RF Radius provides clients with marketing/communications strategy consulting and 360° multi-channel marketing solutions, paired with cutting-edge digital capabilities and a sharp focus on measurement and insights.

RF Insights employs smart data, including sophisticated SEO/SEM and predictive analytics, to monitor, manage and measure your story, help assure it reaches the people you want it to reach and proactively manage potential issues.

Ruder Finn Effect specializes in activating communities around both mass social and more specialized causes, helping clients to capture awareness opportunities via high impact social, digital and traditional story-telling and story-sharing.

How We Think

The freedom of imagination to see things in a new way, and the sharpness of thinking to bring competitive edge

Global perspective, insights and resources combined with the knowledge and exceptional client service of a local agency

Keeping us deeply connected to our clients, our employees, and the stakeholders, influencers, and shapers of tomorrow

Thoughts From Our Employees

Ruder Finn UK Blog

3 tips to help you embrace criticism

21 January 2015 | 12:23 pm

Ethics Blog

Charlie Hebdo & The Value of Insults

14 January 2015 | 4:13 pm

Ruder Finn UK Blog

Tech trends 2015 and 2016

6 January 2015 | 9:04 pm

Ethics Blog

Sony Hacking Scandal

18 December 2014 | 6:57 pm

Ruder Finn UK Blog

Ruder Finn Christmas Charity Appeal 2014

16 December 2014 | 11:02 am

Ethics Blog

Bill Cosby

2 December 2014 | 3:11 pm

Ruder Finn UK Blog

Web design for PR? Read the rules first

26 November 2014 | 9:56 am

Ruder Finn UK Blog

A new price for drug development

25 November 2014 | 2:34 pm

Ethics Blog

The Ethics of Silence

24 November 2014 | 8:08 pm

Ruder Finn UK Blog

50 useful marketing soundbites from Econsultancy

18 November 2014 | 1:00 pm

Ruder Finn UK Blog

Trends: mobile pr

17 November 2014 | 7:15 pm

What's Next Tumblr

Hunting for the Next “Yo” Is Easier Than Ever

7 November 2014 | 3:45 pm

Ethics Blog

Be Afraid, Be Very Afraid

31 October 2014 | 4:12 pm

Previous Next

News

Previous Next

Disruption. Transformation. Reinvention. The world is rapidly changing every day and businesses are reinvigorating their business models to compete. At Ruder Finn, we leverage critical communications to build leaders. We transform reputations, ignite engagement within companies and excite customers around innovative technologies and new product platforms.

Kathy Bloomgarden CEO

People

Kathy Bloomgarden CEO
Michael Schubert Innovation
Jean-Michel Dumont Asia
Nick Leonard RF UK
Peggy Walsh Finance
Rachel Spielman Corporate & Cause
Susan Goldstein Health & Wellness
Rum Ekhtiar RF Radius
Louise Harris Issues
Scott Schneider RFI Studios
Maryann Watson RFI Studios
Robin Kim Global Technology
Dushka Zapata RF West

Our Clients

Our clients are
transformation drivers.

They are the businesses and institutions that are helping to transform our world and the markets they do business in.

Our Offices

Contact

General Inquiries
New York
Rachel Spielman
Global Head of Corporate Communications
212 593 6400
spielmanr@ruderfinn.com
San Francisco
Dushka Zapata
Managing Director of the West Coast
415 223 8290
zapatad@ruderfinn.com
London
Nick Leonard
Managing Director
44 (0) 20 7438 3050
fax: 44 (0) 20 7438 3083
nleonard@ruderfinn.co.uk
Shanghai
Gao Ming
SVP & General Manager, Shanghai
86 21 5383 1188
fax: 86 21 6248 3176
gaom@ruderfinnasia.com
Hong Kong
Elsie Leung
Deputy General Manager
852 2521 0800
fax: 852 2521 7088
leunge@ruderfinnasia.com

Our 65+ year history gives us the creative energies and imaginative forces to shine a light on problems and discover new possibilities that unify people toward a common solution.

David Finn Chairman, founder of Ruder Finn

Careers

WHAT’S NEXT FOR YOU? START THE JOURNEY 
OF TRANSFORMING YOUR CAREER PATH

As one of the world’s largest privately-held agencies, Ruder Finn fosters a spirit of innovation and entrepreneurism that is singular in today’s communications world. Our unique culture of pursuing what’s next is built on the following values :

INDIVIDUALITY

the more points of view the better
HUNGER

for knowledge as well as for achievement
EXPERIMENTATION
because you’re never really taking risks if you never fail
NONHIERARCHY

we put excellence before seniority
LISTENING

great thinking starts with hearing what’s possible
INDEPENDENCE
it gives us the freedom to pursue what’s next