› return to executive committee

Michael Schubert is the Chief Creative Officer worldwide for Ruder Finn. He has been with Ruder Finn for over twenty years. During that time, he has created multi-faceted communications campaigns that include strategic brand development, advertising/marketing initiatives, and both targeted and mass-market on-line and off-line public relations programs. Client list includes: Novartis, Pfizer, Schering, Johnson & Johnson, GSK, Citigroup, Sony, KPMG, BP Amoco.

Schubert brings a unique skill set to pharmaceutical marketing, founded on his many years in the creative brand building part of the business. His intimate knowledge of consumer channels and insight into mass market psychology blend to shape public relations programs with great consumer demand pull.

His award winning hepatitis awareness campaign for Schering's Intron A and Rebetron products ranged across a broad array of high impact consumer channels. The program enlisted celebrity support through partnerships with Polygram Records, the Blues Heaven Foundation, and the American Liver Foundation. Tactics included bold advertising, in top consumer magazines and on billboards across the country, and the production of a billboard top ten blues CD.

For Pfizer, Schubert created the creative template for the Pfizer Vision and Values Campaign, which Chairman and CEO Bill Steere rolled out globally in a comprehensive internal communications program that was particularly noteworthy for its motivational success with the sales force.

Also for Novartis, Schubert worked with the Novartis marketing team to build the market for Zelnorm, a breakthrough treatment for Irritable Bowel Syndrome. The award-winning surround sound campaign included public service advertising and an innovative on-line DTC outreach, with additional consumer demanded pull generated by celebrity support. Programming was highly integrated with sales force activities to ensure strong, direct patient/physician communications leading to increased diagnosis and treatment.

Mr. Schubert has received numerous awards for his work including several Silver Anvils. His Hepatitis Awareness Campaign won a U.S. Advertising Review award for outstanding advertising campaign. He was also featured in Graphic Arts Monthly for his work in converting Ruder Finn Creative to one of the first fully digital-based design communications practices in the world. Mr. Schubert is also a composer and author, with two Off-Broadway plays to his credit, and his breakthrough website, www.MrPicassohead.com, is a current viral Internet sensation, having received over 1.5 million visits in its first four months.

Mr. Schubert holds a Bachelor's of Arts degree from Harvard University and is a member of the AIGA (American Institute of Graphic Arts).