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Susan Hirsch

Susan Hirsch
Global Healthcare Practice Leader

As Global Healthcare Practice Head, Susan oversees all activities pertaining to planning and overseeing the management and growth of the Global Healthcare practice, with primary responsibilities for the New York Healthcare Practice. Her vision for the RF Healthcare Practice is grounded in genuine senior-level engagement, team entrepreneurialship, and transparent & proactive strategic partnering.
Susan's client experience includes corporate communications, global brand positioning, core global programming, pipeline communications, issues management, category expansion, consumer awareness, U.S. and global product approvals and launches, as well as media relations for financial, trade and consumer media. She has lead pre-approval and launch programs for high-profile and blockbuster brands, including Celebrex, Gleevec, Levitra, Procrit and Erbitux.
Before joining RF, Susan served at Ogilvy Public Relations Worldwide as head of the U.S. Regional Healthcare Practice. While at Ogilvy, Susan was client service leader for Bristol-Myers Squibb, which under her stewardship became the largest client in Ogilvy PR's worldwide network. She also worked with GlaxoSmithKline and Bayer to develop/lead the pre-approval and launch communications strategy for the erectile dysfunction therapy Levitra. Levitra received "Best PR Campaign" at the 2003 PhAME Awards, and also was recognized in the PRWEEK 2003 Book of Lists as one of the "Top 10 Product Launches You Couldn't Miss" and was cited as triggering "One of the Top 10 Account Moves -- Viagra to Weber-Shandwick." In addition, Levitra captured a 50% share of all new prescriptions in the ED market just one month after receiving FDA approval.
Previous agency experience includes Ruder Finn, where she developed and managed global internal and external communications programs for Pfizer (integration of Pfizer and Warner-Lambert research organizations) as well as Novartis (oncology franchise, GI franchise, corporate reputation, corporate communications, Research Organization). Prior agency experience also includes Chandler Chicco Agency and CPR Worldwide.

She began her career as an editor with the Morris Newspaper group in the southeastern United States. Susan earned her B.A. with honors in English, and also her M.A. in Journalism and Mass Communications, from the University of Georgia. Susan resides in New York City where she enjoys spending all of her free time with her husband, Michael, and her 2 baby daughters, Chloe & Madelyn.

 

News

News

Ruder Finn Announces Susan Hirsch to Head Global Healthcare

Ruder Finn has announced the appointment of Susan Hirsch as Global Healthcare Practice Leader. In this role, Susan will manage the activities of the global healthcare practice with her primary responsibilities centering on the New York office.

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News

News

CRO Magazine Lauds RF For Corporate Responsibility Work

Ruder Finn's excellence in Corporate Responsibility work was acknowledged by CRO magazine, which placed RF fifth on the magazine's Top 10 list best PR agencies in terms of CSR work.

Read more about our CSR programs

Trust

Trust

Kathy Bloomgarden, CEO of Ruder Finn, publishes "TRUST: The Secret Weapon of Effective Business Leaders"

Kathy explores the importance of trust based on her experiences working with top management, and her interviews with CEOs and leaders from a variety of industries.

Read about TRUST from St Martin's Press

Client

Client

Center For New American Security Engages Ruder Finn

Ruder Finn Interactive will build a cutting-edge site that meets the aesthetic and technical needs of the Washington,D.C.-based think tank. The site will aid the Center in becoming the essential resource for bipartisan, pragmatic and principled national security and defense information.

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