RF Celebrates Big Apple Honors for Novartis, Solvay Campaigns

June 02, 2010

RF's Healthcare group received dual honors at the 23rd Annual Big Apple Awards on May 27th, winning a Big Apple award for "Hit your CML Target with Kareem Abdul-Jabbar", while the SolvayCARES Scholarship campaign garnered an Honorable Mention.

For the Novartis campaign, RF Healthcare and RFI developed a Facebook Page for Chronic Myeloid Leukemia (CML) patient and advocate Kareem Abdul-Jabbar that helped spread the word that CML is a manageable disease with treatment. The campaign drove traffic to CML Earth, where patients can connect with each other and share their personal stories.

RF Healthcare and RFI also worked together on the Solvay Pharmaceuticals SolvayCARES Scholarship campaign to highlight the creativity and positive spirit of 40 students with Cystic Fibrosis, a terminal inherited illness.

32 Big Apple Awards and 20 Honorable Mentions were presented at the ceremony dinner at the Hudson Theatre, Millennium Broadway Hotel. The awards are presented annually by the New York Chapter of the Public Relations Society of America (PRSA-NY) and recognize excellence in public relations.