Two RF Campaigns receive PR Week Award Nominations

January 30, 2009

Ruder Finn’s work with the Alvin Ailey American Dance Theater and TiVo has received nominations in the 2009 PR Week awards.

The TiVo campaign is a finalist in the category of “Best Use of Online Media”. The campaign centered around a Youtube video by popular Youtube star Corey Williams that was subtly TiVo-themed.  The video was a viral success, receiving  a quarter million visitors in a matter of days and consistent five star ratings from viewers.

RF’s work with AAADT, the focus of which was celebrating Ailey’s golden anniversary, has been nominated in the “Arts, Entertainment & Media Campaign of the Year” category. To promote the anniversary and the company’s performances at New York’s City Center, RF garnered 100 million impressions by securing placements in top-tier outlets like Town & Country, O magazine, The Wall Street Journal, The New York Times, Vogue, Vanity Fair, The Los Angeles Times and Essence, as well as television coverage on CBS Evening News, CNN and The Today Show. 

The 2009 PR Week Awards will be held March 5, 2009 in New York