The distilled wisdom of dozens of executive and corporate leaders from the CEO of one of the world’s largest independent PR firms

In her book "TRUST: The Secret Weapon of Effective Business Leaders," Kathy Bloomgarden, CEO of Ruder Finn, explores the importance of trust based on her experiences working with top management and her interviews with CEOs and leaders from a variety of industries.

TRUST tells the stories of remarkable leaders from companies including:

• The New York Times Company
• Novartis
• Tyco
• BP

TRUST enumerates the shared values necessary to sustain trust in today's environment, such as:

• Commitment to open, honest communications
• Independent thinking
• Rock-solid values
• An adherence to principles
• A refusal to cave in to short-term outside pressure

Kathy Bloomgarden makes the case for trust as the single most important quality that has made the great leaders of our time.

What business leaders are saying about TRUST

"Kathy Bloomgarden has guided some of the world’s best leaders in identifying and communicating their companies’ core values—and living up to them. Now all of us can benefit from the wisdom and experience she writes about so eloquently and persuasively in TRUST.”

– Rosabeth Moss Kanter, Harvard Business School Professor and author of Confidence: How Winning Streaks and Losing Streaks Begin and End.

"…a brilliantly written and enormously thoughtful gem of a book that everyone in business should read, study and learn from. Drawing on her practical experience, she has captured the essence of critical business and human relationships -- trust based on ethical leadership. Her case histories demonstrate the enormous benefits for an organization of building trust and the devastating impact of destroying it."

- Robert Hormats, Vice Chairman International, Goldman Sachs & Co.

"…a stunning new book on the vital importance of trust that goes to the heart of how to handle public issues.  The book provides practical advice as well as sound philosophy.  It is a "must read" for everyone who is dealing with important issues of the day."

- Bill George, former chairman & CEO of Medtronic Inc. and author of Authentic Leadership.

" TRUST is not just a book for business people. Dr. Bloomgarden has authored a hugely readable and compelling definition of how living ethically is a predicate for effective leadership"

- Arthur Levitt, former Chairman, U. S. Securities and Exchange Commission

"This book gives entrepreneurs and executives fresh concepts, experience and advice about new technologies, corporate governance, and the now major role of trust."

- Jerome Monod, former Chairman, Suez Lyonnaise des Eaux and advisor to French President Jacques Chirac