From defining a product category or introducing a revolutionary gadget, to moving SKUs in the channel or becoming a market leader, the world's most trusted consumer electronics brands trust Ruder Finn to deliver success.

Recent research estimates that the global sale of consumer electronics will soar beyond $158 billion by 2008, up by 65% over 2000. In this market many questions persist: how do you stand out and distinguish your brand? Which needles must move from a sales perspective, and how far? What is your definition of marketplace success?

When Ruder Finn develops and implements any consumer electronics communications strategy, we begin by defining success up front. By working with clients to identify our goals from an endpoint perspective, we ensure our programs are deployed on the best possible trajectory, and are designed to deliver powerful business results.

As the world's largest boutique, Ruder Finn's teams draw from its portfolio of resources to help clients define thought leadership, build market share, steer through potential crisis, influence pundits, and befriend bloggers. Our expertise in consumer electronics attracts the likes of Sony, Napster and NEC into our client roster; and our professionals – who have charted some of the most daunting territory in consumer electronics history – keep them happy, year after year.

In consumer electronics business moves quickly. Ruder Finn helps you set the pace.