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A long-established and respected brand, Imodium, the nation's leading treatment for diarrhea, was neither a product nor a topic about which the media wanted to write. Ruder Finn faced the challenge of re-engaging the media for the upcoming summer season with no new information to provide. Client |
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Tylenol Sinus Severe Congestion McNeil Consumer & Specialty Pharmaceuticals was preparing a new product launch for Tylenol Sinus Severe Congestion to address the symptoms of sinus congestion under its flagship brand for pain medication, Tylenol. Client |
