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DiscoverNursing.com: Saving the Future of Nursing
A study fielded in 2001 projected an upcoming shortage of nurses in America. Johnson & Johnson decided to take leadership to address this issue by launching the Discover Nursing campaign intended to educate students on the benefits of nursing.
OBJECTIVES
- Show J&J's commitment to nursing
- Increase nursing-degree program enrollment
- Promote public awareness of the nursing shortage
PROGRAM
- J&J's DiscoverNursing.com positioned nursing as a modern, viable profession for students and second-career seekers, and provided online tools to help potential nursing candidates in their search
RESULTS
- 8% more freshmen enrolled in baccalaureate programs after the program launch from the prior year
- 82% of nursing schools contacted saw rising applications and enrollment for the fall
- Johnson & Johnson witnessed great acclaim from within the nursing community
- DiscoverNursing.com is #2 Search result for "nursing scholarships"
- 3.2 million unique visitors and over 50 million pages served to date on the site
- The site allows search of 1,400 nursing specific scholarships and ordering of promotional materials
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