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SP.com: Curing a Corporate Site and Intranet

 

 

OBJECTIVES

• Schering-Plough selected Ruder Finn Interactive tore-design and rebuild their corporate website.
• The new site needed to reflect Schering-Plough's changing vision and leadership, focus on patient relationships and corporate transparency and increase product information downloads.
• Ruder Finn was also tasked to re-brand Schering-Plough's corporate Intranet.
• The new Intranet had to create a primary, prioritized source of news and information for all associates, foster a sense of community by strengthening ties between sectors, promote executive leadership and communication, leverage communications resources and content globally, and establish a platform for two way communication between employees and management.

RESULTS

• The new SP.com won a 2005 Stevie Award (International Business) for best corporate website.
• A 19% decrease in user drop off rate from home page or single page visits
• A 24.5% increase of users downloading product information
• Higher percentages of visitors view the sections of the site that show company transparency such as "About Us," Philanthropy, and "Corporate Citizenship."
• Since the corporate Intranet's re-launch, 69% of users are visiting the intranet at least once a day