At Ruder Finn, we recognize that food is life and that the issues surrounding what consumers choose to eat and drink affects everyone. That's why Ruder Finn has assembled a core group of seasoned public relations, marketing, branding, issues management, and public affairs professionals with the expertise to introduce new products into a crowded marketplace, to elevate the nutritional benefits of specific commodities and brands, to confront misperceptions about often highly charged nutrition issues, and to manage the complex scientific and regulatory challenges affecting how food is produced, marketed and sold.

Since good science drives much of the debate about nutrition, Ruder Finn also has established relationships with some of the leading academic experts and dietitians in the field whose expertise in food safety and the nutritional sciences adds great value for our clients. We are able to leverage these relationships to forge partnerships with leading stakeholder groups and to provide valuable intelligence about research in the pipeline, upcoming issues and the latest trends.

Controversy also drives much of the debate over food and nutrition issues, which is why Ruder Finn focuses on developing strategic communications programs that are designed to reframe the debate over hot-button issues in the news. Towards this end, we specialize in developing unique coalitions of stakeholders and forging alliances with leading national and international third-party groups and academic institutions to put complicated, highly-charged issues into context for consumers, the media, and policy makers. Utilizing this approach, Ruder Finn has successfully implemented numerous high-impact campaigns on food and nutrition issues, including programs about childhood obesity, fad dieting, the health benefits of seafood, and new strategies for reducing trans fat in the diet.