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Kellogg100.com: Celebrating 100 Years of Breakfast
In February 2006, Kellogg Company marked its 100th anniversary. Kellogg hired RF Innovation Studios to produce a website, Kellogg100.com, that would synergize with the Ruder Finn Marketing Group's internal employee and external consumer public relations programs.
OBJECTIVES
- Communicate Kellogg's rich history in a visually breath-taking and easy-to-use format
- Archive and illustrate Kellogg's historical assets including advertisements, promotional items and products
- Present Kellogg as an technologically innovative, forward-looking company
- Entertain and educate Kellogg's wide customer base of women and men of all ages
RESULTS
- To date 300,000 visitors have visited the site and navigated the Kellogg's journey through a highly designed yet intuitive and usable flash interface.
- Kellogg100.com features a beautiful flash-powered interactive timeline as well as a deep and detailed visual gallery covering their 100 years.
- RF Innovation Studios partnered with a third party to create and offer free downloadable cell phone ring tones, backgrounds and wallpapers.
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