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Perdue.com: Re-designing A Family Commitment to Quality

Perdue Farms, Inc, the leading brand of premium fresh chicken in the eastern U.S. and a leading food and agricultural company recognized globally for quality, service and reliability, selected Ruder Finn Interactive to re-design their corporate and consumer websites.

 

 

OBJECTIVES

  • Reinforce the umbrella brand image of Perdue Farms
  • Encourage product usage
  • Keep with needs of Perdue consumers for ease and convenience
  • Establish the site as a consumers' first stop when searching for meal planning tools
  • Reflect the well-recognized image of Perdue
  • Build upon the relationship consumers have with Jim Perdue

PROGRAM

  • Rebuilt and re-designed Perdue.com
  • Created a new content management system that allows the company to update their site easily and quickly
  • Created recipe browse functionality
  • Programmed recipe rate and review functionality

RESULTS

  • Increased the average time spent on the site by 46.4%
  • Increased newsletter sign-ups by 18.9% and sign-up rate by 86.3%
  • Increased the printing of recipes by 186.5%
  • Increased send-to-a-friend usage by 23.5%

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