The RFI Studios blog puts the digital world under a microscope, discovering what's new, overlooked, or downright interesting.
Read Ruder Finn Ethics Officer Emmanuel Tchividjian's weekly posts discussing ethics through the lens of current events.
Senior account manager/ Account director – Corporate & Technology Fantastic opportunity for an ambitious, tech savvy SAM/AD who wants to make their mark and take a leadership role in a rapidly growing Corporate & Technology practice. he last six months has seen huge growth with four new clients coming on board and more expected to kick off in the New Year. Great balance between big global campaigns (working with our offices in the US and Asia-Pacific) and UK/European clients.
RFI Studios and the Council for Responsible Nutrition (CRN) Foundation created the WannaBeWell app as part of the Life...supplemented campaign. The app is a wellness resource that promotes healthier lifestyles with such features as a customizable Coach to educate and encourage users, a reward system for accomplishing wellness tasks, and reminders for users to take and restock supplements. It is available for free download to iPad and iPhone users. For each app download, a $1 donation (up to $13,500) will be made to Vitamin Angels to help reduce child mortality worldwide.
Ruder Finn is supporting PPR's partnership and design competition with Parsons The New School for Design and TheFancy.com. This unique competition will give two Parsons students the opportunity to have an internship within one of PPR's 16 luxury and sport & lifestyle brands including Gucci, Yves Saint Laurent, Alexander McQueen, Stella McCartney, PUMA, and Volcom. The internships can take place in any of PPR's global offices which include: Paris, New York, London, Rome, Milan, Boston, or Costa Mesa.
The students' work will be featured on TheFancy.com - a website which is part magazine, part e-commerce and part social media site. The two winners of the competition will be showcased at Barneys New York's Madison Avenue store. The top candidates will present their work to a panel of fashion industry insiders, including Laurent Claquin (PPR), Simon Collins (Parsons), Joseph Einhorn (The Fancy), Dennis Freedman (Barneys New York), Candy Pratts Price (Vogue.com), Dree Hemingway (actress/model), and Vanessa Friedman (Financial Times). The partnership will be celebrated with a private event hosted by TheFancy during Fashion's Night Out in New York this September.
Ruder Finn will support PPR to increase the awareness of this competition, and highlight how PPR is "Empowering Imagination", nurturing new talent, and committed to discovering the next generation of fashion designers.
Ruder Finn's work on behalf of Novartis, L'Oreal Matrix, and Citigroup won four prestigious Bronze Anvil awards from the PRSA. In the Creative Tactics category, Novartis and Ruder Finn won for Turbo and Scott, the Tuberous Sclerosis Complex (TSC) eBook Program. In the category of Internal/Intranets, Citigroup and Ruder Finn won for the Celebrating 200 Years of Citi Employee Intranet site. Citigroup and Ruder Finn also won a Bronze Anvil for an Internal Video Program/Corporate Organization Feature for their work on Citi Music-Igniting Employee Pride Through Global Music Video. Additionally, Ruder Finn received a Bronze Anvil Award of Commendation in the Internal/Intranet category for L'Oreal Matrix Social Networking.
On the heels of the fourth annual World Continence Week, the American Urological Association (AUA) Foundation has launched "It's Time to Talk About OAB," a nationwide education campaign designed to elevate awareness of Overactive Bladder
In tandem with the campaign launch, the AUA Foundation has also kicked-off its official call-for-entries for the Voices of OAB contest. As part of the contest, the AUA Foundation is seeking first-hand stories from patients living with OAB. To enter the Voices of OAB contest, patients should visit the dedicated Facebook page to share an audio testimonial about how OAB impacts their daily life. Official contest rules, resources and news of interest are all available on the page. The entry period will run through August 31, 2012 and official winners will be announced later this fall. Winners of the Voices of OAB contest will receive tablets loaded with applications and OAB management tools, such as the Bladder Pal, which helps patients track their bladder function.
OAB is a group of urinary symptoms that include a strong, uncontrollable urge to urinate at unexpected times, which may result in urine leakage (incontinence) and/or frequent urination during the day and night. Not all patients with OAB suffer from incontinence. The symptoms of OAB can occur if the muscles in a patient's bladder contract involuntarily when it isn't yet filled with urine. Sometimes the nerve signals between the brain and bladder go awry, sending messages to empty the bladder at unexpected times. This creates a strong urge to urinate before the bladder is full. Though not life-threatening, OAB can cause a significant impact on a patient's quality of life. Because people may be too embarrassed to share their symptoms or seek treatment, there are likely many more that suffer unnecessarily from OAB.
"We know all too well that people with OAB often keep quiet about their symptoms," said Kathleen Kobashi, MD, Head of the Section of Urology and Renal Transplantation at Virginia Mason Medical Center; Co-Director of the Pelvic Floor Center; Director of the clinical fellowship in Pelvic Floor Medicine; Associate Clinical Professor of Urology at the University of Washington in Seattle, WA and member of the AUA Foundation's OAB Expert Bladder Panel. "We want men and women to know that they have options; there is no need to endure the discomfort of OAB alone or in silence. The condition is manageable, but people need to take the first step and speak up about their OAB."
Mike Sheppard, Executive Director of the AUA Foundation added: "We are extremely optimistic about the impact of this hallmark education initiative, which will offer patients the help they need to take control of their OAB symptoms. It is our hope that by fostering open dialogue, especially through our Voices of OABcontest and physician interaction tips, we will have a positive impact on the health of Americans living with OAB."
In addition to the Voices of OAB contest and Facebook presence, "It's Time to Talk About OAB" is anchored by a dedicated website, www.
For more information about "It's Time to Talk About OAB" or the Voices of OABcontest, visit www.
The Economist has chosen Ruder Finn as its 'Official PR Agency' for the exclusive and highly-anticipated The World in 2013 Gala Dinner in Singapore and Hong Kong. This is the first time The Economist is engaging a PR partner for the event, entering its fourth year in Hong Kong and now launching in Singapore.
Ruder Finn congratulates CRN's launch of the Supplemental blog as part of the CRN Foundation's "Life...supplemented" consumer wellness campaign. The blog will educate and inform consumers on the subject of combining healthy diet, supplements and exercise to optimize one's health and wellbeing.
Congratulations to Abbot and Ruder Finn, for being awarded the 2011 PRSA-NY Big Apple Award in the Marketing Consumer Services: Healthcare category for the CFCareForward Scholarship program. Ruder Finn is proud to support Abbot further extend its nearly 25-year-commitment of helping people with cystic fibrosis (CF) manage their health. The CFCareForward program expands this tradition, offering comprehensive support to CF families through nutritional, educational and financial resources. Recognizing the financial burdens that exist for many CF families, the CFCareForward Scholarship honors young adults with CF as they pursue their goals of higher education.
› VISIT CF CARE FORWARD SCHOLARSHIP
The world's most celebrated architect, Zaha Hadid, recently unveiled the remarkable Guangzhou OperaHouse, a unique 70,000 sq meter creation that blends Chinese cultural traditions with innovative structural and acoustic engineering. Ruder Finn provided a successful nationwide media communications for Zaha Hadid which included one-on-one interviews with CNN, Vogue and Bazaar Art. Thunder Communications, Ruder Finn's newly acquired company was responsible for the 3-day event, beginning with a cocktail reception at the Opera House for nearly 2,000 guests.
"This event is another step in Ruder Finn's tradition of working with visionaries in the Arts, Culture and Design areas who today help shape our world of tomorrow." said Jean-Michel Dumont, Chairman, Ruder Finn Asia. "We feel privileged to be part of Ms Zaha Hadid's amazing and dynamic achievement in China!"
As the official public relations partner of the 8th Annual World Health Care Congress that took place in Washington, DC April 4-6th, Ruder Finn developed and implemented a media strategy to obtain coverage from top tier journalists; as well as coordinating speaking invitations for some of today’s foremost healthcare and corporate leaders. This year, the WHCC brought together over 1,800 CEOs and senior leaders from the largest providers, payers, employers and high-ranking government officials for a pan-industry discussion of the latest trends and best practices for improving the quality of care while reducing costs. Topics addressed included health reform, intersection of business and healthcare, chronic care, health IT summit, employer & HR/benefits, health plans, hospitals and physician practice.
A new highlight this year was The World Health Innovation Summit, a three-day program focused on how innovations are improving the quality of care in developing counties, and how these innovations could be applied to the developed world. As part of this effort The Global Medical Travel Forum convened stakeholders to discuss the many challenges and opportunities in the global health care market.
Ruder Finn CEO Kathy Bloomgarden talked to O’Dwyer’s on how social media has helped boom times return to PR.
"Social and digital media are now part of almost all of our PR programs. Online channels have changed conversation and engagement with all stakeholder groups.
"Ruder Finn Innovation Studios is a critical partner in helping us to create integrated campaigns with social media expertise deeply embedded in all of our practices. This has created more robust programs with larger budgets. Activism and market uncertainty have reinforced corporate reputation efforts and issues management plans."
Read the full interview with Kathy here
When Ruder Finn launched the first-ever "Ruder Finn Cares" charity drive just before the Thanksgiving holiday this year, nearly all of the agency's 200 New York-based staffers jumped into action - donating canned food, toiletries, toys, and even old prom dresses, to the cause.
As part of the effort, Ruder Finn staff members are donating goods on behalf of seven local non-profit organizations, all of which connect daily with thousands of New Yorkers in need. Ruder Finn staff members at all levels are participating, and not just by making donations - several staffers volunteered to serve as "charity leads" - organizing collections, promoting the charities internally and liaising directly with each charity to ensure their needs are met.
"This holiday we wanted to do something to give back to our fellow New Yorkers in a way we never have before," said Kathy Bloomgarden, Ruder Finn's CEO. "I continue to be so impressed by our staff's eagerness to participate and their willingness to give. I hope this will be the start of a great holiday tradition at Ruder Finn."
The Ruder Finn Intent Index was developed to better understand the consumer motivations for going online, identifying intent as the key driver of social media. This online ongoing research study reveals seven core intents: socialize, have fun, learn, express yourself, advocate, do business, and shop. With the capability of being narrowed down for specific industries, the Intent Index helps businesses improve the context and utility of their online marketing content.
