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DiscoverNursing.com: Saving the Future of Nursing

A study fielded in 2001 projected an upcoming shortage of nurses in America. Johnson & Johnson decided to take leadership to address this issue by launching the Discover Nursing campaign intended to educate students on the benefits of nursing.

 

 

OBJECTIVES

  • Show J&J's commitment to nursing
  • Increase nursing-degree program enrollment
  • Promote public awareness of the nursing shortage

PROGRAM

  • J&J's DiscoverNursing.com positioned nursing as a modern, viable profession for students and second-career seekers, and provided online tools to help potential nursing candidates in their search

RESULTS

  • 8% more freshmen enrolled in baccalaureate programs after the program launch from the prior year
  • 82% of nursing schools contacted saw rising applications and enrollment for the fall
  • Johnson & Johnson witnessed great acclaim from within the nursing community
  • DiscoverNursing.com is #2 Search result for "nursing scholarships"
  • 3.2 million unique visitors and over 50 million pages served to date on the site
  • The site allows search of 1,400 nursing specific scholarships and ordering of promotional materials

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