Home > Innovation Studios > Interactive > Case Studies > DiscoverNursing.com: Saving the Future of Nursing
› return to interactive 
DiscoverNursing.com: Saving the Future of Nursing
A study fielded in 2001 projected an upcoming shortage of nurses in America. Johnson & Johnson decided to take leadership to address this issue by launching the Discover Nursing campaign intended to educate students on the benefits of nursing.
OBJECTIVES
- Show J&J's commitment to nursing
- Increase nursing-degree program enrollment
- Promote public awareness of the nursing shortage
PROGRAM
- J&J's DiscoverNursing.com positioned nursing as a modern, viable profession for students and second-career seekers, and provided online tools to help potential nursing candidates in their search
RESULTS
- 8% more freshmen enrolled in baccalaureate programs after the program launch from the prior year
- 82% of nursing schools contacted saw rising applications and enrollment for the fall
- Johnson & Johnson witnessed great acclaim from within the nursing community
- DiscoverNursing.com is #2 Search result for "nursing scholarships"
- 3.2 million unique visitors and over 50 million pages served to date on the site
- The site allows search of 1,400 nursing specific scholarships and ordering of promotional materials
ICP.org: A Picture Perfect Re-design
The International Center of Photography, a world-class museum and school, a collecting institution, a library, and a co-publisher of photography books, approached RF Innovation Studios to re-design their website and communication materials to emphasize the true vision of their museum.
Client
International Center of Photography
Perdue.com: Re-designing A Family Commitment to Quality
Perdue Farms, Inc, the leading brand of premium fresh chicken in the eastern U.S. and a leading food and agricultural company recognized globally for quality, service and reliability, selected Ruder Finn Interactive to re-design their corporate and consumer websites.
Client
Perdue Farms, Inc
IUniverse.com: A Bestselling Program
The leader in Print On Demand publishing with an innovative business model, and a subsidiary of Barnes and Noble, iUniverse, hired Ruder Finn Interactive to re-design their website.
Client
IUniverse
OneHealthWorld - The Novartis Global Pharma Intranet: Connecting Thousands to Help Millions
Novartis, a world leader in offering medicines to protect health, cure disease and improve well-being, selected Ruder Finn Interactive to re-design their Global Pharma Intranet.
Client
Novartis
