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ICP.org: A Picture Perfect Re-design
The International Center of Photography, a world-class museum and school, a collecting institution, a library, and a co-publisher of photography books, approached RF Innovation Studios to re-design their website and communication materials to emphasize the true vision of their museum.
Innovation Strategy
ePR, Interactive
OBJECTIVES
- Emphasize the true vision of their museum
- Increase online store purchases
- Increase class registrations
RESULTS
- Membership revenue increased 12%
- School revenue was up 9% and registrations up 21%
- Online store sales increased 84%
- ICP's eMuseum archive holds over 150,000 digital images
- Ruder Finn Interactive streamlined purchasing processes into a single account system
- New content management system allows for simple and instantaneous updates
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