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IUniverse.com: A Bestselling Program

The leader in Print On Demand publishing with an innovative business model, and a subsidiary of Barnes and Noble, iUniverse, hired Ruder Finn Interactive to re-design their website.

Innovation Strategy

ePR, Interactive, Insights

 

 

OBJECTIVES

• Promote iUniverse products and services
• Educate authors about self-publishing and the publishing industry
• Capture potential author leads
• Serve as a portal for authors to submit manuscripts
• Sell author books through the iUniverse bookstore
• Enhance the iUniverse image

RESULTS

• RF Innovation Studios conducted multiple Insights user research studies to influence website strategy.
• Significant content reductions simplified understanding of the services and packages that iUniverse sold to its customers.
• A full visual re-design of the online bookstore helped to better showcase iUniverse's finished products.
• Ruder Finn Interactive also built a Blog for CEO of iUniverse, Susan Driscoll so that visitors and critics could meet the face behind the company.
• The brand new iUniverse site launched to fanfare from Bloggers, writers, agents and other members of the literary community:
• "They just re-launched the website and it's all flashy and sexy and exactly 180 degrees from this other POD site (PublishAmerica). If you can judge the quality of a POD publisher by their website (you know, like judging a book by its cover?) then iU wins hands down." – Girl On Demand (Blogger)
• "Awesome job on the website. Very user-friendly and nice looking." – iUniverse Author

visit iUniverse.com