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Perdue.com: Re-designing A Family Commitment to Quality
Perdue Farms, Inc, the leading brand of premium fresh chicken in the eastern U.S. and a leading food and agricultural company recognized globally for quality, service and reliability, selected Ruder Finn Interactive to re-design their corporate and consumer websites.
OBJECTIVES
- Reinforce the umbrella brand image of Perdue Farms
- Encourage product usage
- Keep with needs of Perdue consumers for ease and convenience
- Establish the site as a consumers' first stop when searching for meal planning tools
- Reflect the well-recognized image of Perdue
- Build upon the relationship consumers have with Jim Perdue
PROGRAM
- Rebuilt and re-designed Perdue.com
- Created a new content management system that allows the company to update their site easily and quickly
- Created recipe browse functionality
- Programmed recipe rate and review functionality
RESULTS
- Increased the average time spent on the site by 46.4%
- Increased newsletter sign-ups by 18.9% and sign-up rate by 86.3%
- Increased the printing of recipes by 186.5%
- Increased send-to-a-friend usage by 23.5%
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