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Mr. Picassohead: Empowering Millions of Internet Picassos
Mr. Picassohead is based on the popular children's toy, Mr. Potatohead, and allows users to quickly and easily create their own Picasso-esque portraits by "dragging and dropping" a fixed collection of eyes, ears, noses, and other Picasso-styled features from an existing palette, to create their own unique work of art.
Mr. Picassohead's innovative technology allows users to create works of art that range from quick and effortless to intricate and detailed. Hundreds of art teachers feature Mr. Picassohead in their lesson plans, and businesses regularly request rights to its technology for use on their websites.
Innovation Strategy
Interactive, ePR, Animation
OBJECTIVES
- Create a fun and easy-to-use flash tool to foster the burgeoning online arts community
- Produce a compelling viral online marketing initiative
RESULTS
- Over 3 million visits since launch, all driven to site solely by word-of-mouth.
- Received over 1.5 million visits in its first four months online.
- Recently featured on Yahoo!s The 9, a daily Internet program on what's hot on the net and Daily Candy, a popular eNewsletter for women.
- Users submitted over 500,100 works of art to the online gallery.
- Collected over 575,498 emails in database.
- Ranked # 6 for competitive search term "Picasso" within Google.
- This innovative tool won the 2004 SxSW Web award, Communications Arts Award, One Show, Horizon Interactive and the Sabre Award.
Kellogg100.com: Celebrating 100 Years of Breakfast
In February 2006, Kellogg Company marked its 100th anniversary. Kellogg hired RF Innovation Studios to produce a website, Kellogg100.com, that would synergize with the Ruder Finn Marketing Group's internal employee and external consumer public relations programs.
Client
Kellogg
