Mounting gas prices and environmental concerns have transformed the automotive industry into a tumultuous place to compete. The price of oil has fueled a desperate race to build brands that can outlast the competition. That is where our relationships come into play, helping to position car company initiatives to major reporters, analysts and industry associations.

Our work has spanned all aspects of automotive public relations, including community relations programs for Mitsubishi Motors North America, sports sponsorships for Subaru, ongoing public support for parts suppliers such as STP and launches such as VW’s revamped Beetle and our award winning campaign to introduce Ford’s Escape Hybrid SUV, the first hybrid SUV. On the other side of the globe, Ruder Finn Asia team supports luxury automotive brands such as Audi and Mercedes-Benz.