Ruder Finn has carved a niche in the evolving entertainment industry by utilizing viral and web-based marketing, inserting our clients into pop-culture conversation, and placing products into the hands of those whose influence matters most. Working in conjunction with the Agency’s Planned Television Arts group, the team has access to more than 10,000 athletes, actors and experts who have personal ties to a variety of issues and are carefully trained to deliver your brand’s corporate messaging. Some of the top-notch talent we’ve booked on behalf of our clients ranges from musician Jack Johnson to today’s hottest YouTube personalities making waves on the web.

RF recently managed the US soft launch of Chinese athletic shoe Li Ning, showcasing the newly signed L.A. Clipper’s basketball point guard Baron Davis, at the upscale Mr. Chow in Hollywood, and hosted cycling powerhouse Lance Armstrong at the launch of his new website, LiveStrong.com. The team also conducts nationwide publicity for the Beach Volleyball Gold Medalists of the AVP and the online sports ticketer StubHub and has overseen year-long sports sponsorships such as Wolf Blass Australian wine’s 2008 U.S. Open Series tournament. Our skill set also extends into television and the arts, conducting award-winning outreach for the Alvin Ailey American Dance Theater and handling national public relations for “Judge Mathis” on behalf of Warner Bros. Television.