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The world of entertainment is enlarging daily. The web has opened the door to new ways to entertain, new ways to target an audience, new ways to offer options. But much of the entertainment world also remains the same: celebrities sell, people want what is 'hot' or 'cool' and brands look to partner with entertainment outlets.
We define and work with entertainment from the broadest perspective utilizing viral and web based marketing, maximizing celebrity tie-ins, placing products in the hands of the influentials and on screen where visibility will most matter. We find, train and utilize celebrity spokespeople for a wide array of clients, including the pharmaceutical, food and beverage, technology, packaged goods and sports marketing industries.
The world of entertainment is enlarging daily. The web has opened the door to new ways to entertain, new ways to target an audience, new ways to offer options. But much of the entertainment world also remains the same: celebrities sell, people want what is 'hot' or 'cool' and brands look to partner with entertainment outlets.
We define and work with entertainment from the broadest perspective utilizing viral and web based marketing, maximizing celebrity tie-ins, placing products in the hands of the influentials and on screen where visibility will most matter. We find, train and utilize celebrity spokespeople for a wide array of clients, including the pharmaceutical, food and beverage, technology, packaged goods and sports marketing industries.
Howard Solomon
Managing Director
Tel: 415-348-2733
solomonh@ruderfinn.com
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Ruder Finn Arts & Communications Counselors was retained by Seagram’s Gin to develop and implement public relations campaigns on behalf of the brand and its sponsorship of a 24-city R&B music tour featuring artists from MCA Records and the Universal Music Group.
Client
Seagram




