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Li-Ning & Baron Davis Partnership
East Meets West to Celebrate the Partnership of Li-Ning Athletic Shoes and Los Angeles Clippers’ Baron Davis
Ruder Finn West collaborated with our colleagues in Beijing to throw an exclusive launch party at the hottest Beverly Hills hot spots – Mr. Chow – on behalf of China's leading sportswear company, Li Ning Company Limited.
OBJECTIVES
To celebrate Li Ning’s signing of Los Angeles Clippers’ All-Star Point Guard – Baron Davis, and to introduce the brand to top tier press and influencers.
RESULTS
Among the 100 event attendees were celebrities Jessica Alba’s main squeeze – Cash Warren, former Los Angeles Lakers player and actor - John Salley, Jaime Foxx’s Manager – Marcus King, sports agents and Baron’s closest friends and family members, including his high school basketball coach. The team secured media attendance from the likes of US Weekly, Sports Illustrated, PeopleMagazine and E! Entertainment News, with coverage appearing in the Sports BusinessJournal, Los Angeles Daily News, and People Magazine
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