There is no quick media fix when it comes to fashion and beauty. Gone are the days when an all-powerful influencer solely dictated what’s hot and what’s not fresh off the runway—Facebook, Twitter and the online cult of fashion magazines has promulgated hundreds of Anna Wintours who are alive and well on the web. Yet, at the same time, shifting perceptions in how consumers perceive fashion and beauty and what they demand from today's products requires instant access to stylists and editors at the top women’s and lifestyle outlets, requiring firms to be twice as savvy.

Ruder Finn adds focus to the blurring landscape, offering award-winning social media expertise and insider access to traditional press and influencers to communicate a clear message to consumers and incorporate a sentiment of authenticity and emotion. With global capabilities and a strong U.S. presence in New York, Los Angeles, Chicago and San Francisco, Ruder Finn’s team of lifestyle experts help to develop storylines, shape blog strategy, pinpoint just the right spokesperson and manage photo shoots and showrooms, all with the objective of getting your brand the one to buzz about.