The world of Food and Beverage companies is changing. Although taste remains at the top of the consumer wants list, product benefits have become critical to success.

For vitaminwater, we helped tell the world the benefit message while always staying true to the 'cool' aspects of the brand. For Snapple, we toured the country with personal helium balloons to introduce people to Snapple White Tea, the lightest tea on earth. For Weight Watchers, we helped pull together a coalition of third party health groups to fight the low-carb bandwagon that was sweeping the country. For Baskin-Robbins, we executed three new community education programs to promote Baskin-Robbins' commitment to the community. For Subway, we conducted a Chicago media tour to generate publicity for the Subway and AHA partnership that helped increase sales by 126 percent.

For Beringer (Fosters), we've supported all types of wine brands (White Lie, Rosemount, Greg Norman California Estates) and helped bring "Napa Valley taste" to markets across the country. For Kellogg, we celebrated the 100th anniversary of both the corporation and its original product, Kelloggs Corn Flakes. For General Mills, we introduced products as diverse as Clifford Crunch, an all organic cereal for children and Yoplait Healthy Heart Yogurt for women 35 plus.

We understand taste and we understand benefits, and we work diligently to be certain that both come to the fore for each and every product we represent.