Snapple White Tea Launch

In 2006, Snapple, part of Cadbury Schweppes Americas Beverages, asked Ruder Finn to help launch the first product in a new super premium line of ready-to-drink (RTD) teas– Snapple White Teas, “The Lightest Tasting Teas on Earth.” 

Client
Snapple

Kellogg

In February 2006, Kellogg Company, the world's largest breakfast producer and leading provider of convenience foods, marked its 100th anniversary.

Client
Kellogg

Sweet'N Low

Sweet'N Low, the much-loved sugar substitute manufactured by Cumberland Packing Corp., faced stiff competition from aggressive newcomer Splenda (with a marketing spend that tops that of Sweet'N Low many times over).

Client
Cumberland Packing Corp.

Glacéau

Vitaminwater, the lead product of glacéau, is not only a healthy alternative to soda and pop, but is a brand built on its personality—fun, quirky and cool.

Client
Glacéau