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Snapple

Snapple White Tea Launch

In 2006, Snapple, part of Cadbury Schweppes Americas Beverages, asked Ruder Finn to help launch the first product in a new super premium line of ready-to-drink (RTD) teas– Snapple White Teas, “The Lightest Tasting Teas on Earth.” 

Client
Snapple

Kellogg

Kellogg

In February 2006, Kellogg Company, the world's largest breakfast producer and leading provider of convenience foods, marked its 100th anniversary.

Client
Kellogg

Cumberland Packing Corp.

Sweet'N Low

Sweet'N Low, the much-loved sugar substitute manufactured by Cumberland Packing Corp., faced stiff competition from aggressive newcomer Splenda (with a marketing spend that tops that of Sweet'N Low many times over).

Client
Cumberland Packing Corp.

Glacéau

Glacéau

Vitaminwater, the lead product of glacéau, is not only a healthy alternative to soda and pop, but is a brand built on its personality—fun, quirky and cool.

Client
Glacéau

Contacts

Alicia Young
Executive Vice President/NY
Tel: 212-593-6343

Lauren Russ
Executive Vice President/Chicago
Tel: 312-329-3911

Howard Solomon
Managing Director
Tel: 415-348-2733

 

Internet

Internet

RF and Johnson & Johnson Win Freddy Award

StrengthforCaring.org, a new web resource for caregivers created by RF and J&J, was recognized as the best caregiving website of 2006.

Read more about Ruder Finn Interactive

Awards

Awards

Ruder Finn Wins 13 Awards in Creativity 36 Competition

Ruder Finn was recognized as a branding powerhouse with receiving five awards in the branding campaign category.

Read more about Ruder Finn Creative

Marketing

Marketing

Ruder Finn Increases Market Awareness for The North Face

Since 2003, Ruder Finn continues to support the iconic brand through targeted media placements, new product initiatives, retail store openings and special events.

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Innovation

Innovation

Ruder Finn Launches RF Innovation Studios

RF Innovation Studios combines traditional Public Relations expertise with forward-looking creative solutions.

Read more about RF Innovation Studios