Luxury marketing rests on creating a sense of exclusivity, quality and superiority. Despite a stormy economic outlook, the world’s craving for the finer things continues to grow.

At Ruder Finn, we know the influentials and trendsetters who symbolize those attributes to potential customers.

We were retained by Orphalese Global Strategies to launch the building of its first residential cruise ship, The Orphalese, and to launch the first sales phase of the world's largest luxury residential ocean liner of its class.

Our experience in luxury marketing also includes destinations (Four Seasons, Jamaica) jewelry (Rolex) and automobiles (Audi, Mercedes Benz).

We know the websites and the new exclusive magazines that are critical to any luxury marketing campaign. We know the influencers and trendsetters who move things forward. And we know that image and quality need to wed consumer aspirations in order for the best to be appreciated.