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Ruder Finn’s Multicultural and Image Marketing Group works to advance the business and communications objectives of consumer brands and non-profit institutions interested in reaching diverse populations. With a strong foundation in brand imaging, product publicity, sponsorship promotion, corporate communication and event management, the division creates programs for clients engaged in a full range of industries, taking pride in addressing clients’ needs as our society becomes increasingly more diverse.
The team's programs contextualize products and services, assisting client efforts to impact and touch the lives of multicultural audiences. Our strategic approach creates communications platforms, developing national and international public relations programs for Fortune 500 companies as well as non-profit cultural and social service organizations, including dozens of communications campaigns and sponsorship programs for leading brands in the spirits and wine industry, retail, banking and finance and in the luxury goods and automotive sectors.
Ruder Finn’s Multicultural and Image Marketing Group works to advance the business and communications objectives of consumer brands and non-profit institutions interested in reaching diverse populations. With a strong foundation in brand imaging, product publicity, sponsorship promotion, corporate communication and event management, the division creates programs for clients engaged in a full range of industries, taking pride in addressing clients’ needs as our society becomes increasingly more diverse.
The team's programs contextualize products and services, assisting client efforts to impact and touch the lives of multicultural audiences. Our strategic approach creates communications platforms, developing national and international public relations programs for Fortune 500 companies as well as non-profit cultural and social service organizations, including dozens of communications campaigns and sponsorship programs for leading brands in the spirits and wine industry, retail, banking and finance and in the luxury goods and automotive sectors.
Helen Shelton
Executive Vice President
Tel: 212-593-6443
sheltonh@ruderfinn.com
Ruder Finn Arts & Communications Counselors was retained by Seagram’s Gin to develop and implement public relations campaigns on behalf of the brand and its sponsorship of a 24-city R&B music tour featuring artists from MCA Records and the Universal Music Group.
Client
Seagram




