Once messages and programs are developed, we create not a news bureau, but a media machine – a full, dedicated team in constant daily contact with the media, seizing every reputation-enhancing media opportunity.

We benchmark relevant media coverage against competitors and determine how to stay ahead with a positive share of voice. We work to develop meaningful relationships and coverage with a targeted base of journalists across outlets, and merchandize that coverage with the next tier of target reporters to cascade stories with regional, trade, and other outlets.

Our media activities focus on five main activity streams:

• Media relationship building;
• Story generation;
• Controlled media (such as bylined articles);
• News-flow support;
• Content syndication.